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10-hour online social media course for LLP project managers

In September-October 2013 Web2LLP is organising an online social media course for managers of lifelong learning projects. This course will be delivered via videoconferencing over 5 modules of 1-hour sessions and 1-hour online preparatory/follow-up tasks to participants located in different countries. This course will be delivered in 3 sub-groups in English, French (the Italian course took place in June-July). Register for one or more sessions here, and you will receive an e-mail with the webinar link(s).

Session 1: Setting up a web strategy and communication action plan - Wed 4 September 2013, 15.00 CET

This session introduced the idea of a web strategy and what it involves to 38 participants from 7 different countries . Domain expert Gary Shochat (P.A.U. Education, Spain) and invited speaker Valentina Garoia (European Schoolnet, Belgium) explained how to set one up taking into account the specific needs and requirements of your LLP project. Participants were introduced to an online communication action plan and how to draw one up for your project as well as learn about an approach to plan your social media presence. They also learned about how different social media channels and networks can be integrated in your web strategy .

Session 2: Selecting and choosing social media tools
Wed 11 September 2013, 15.00 CET

During this session 32 people from 16 different countries took part. Domain expert Nicholas Standage (P.A.U. Education, Spain) introduced a variety of different social media tools such as blogs and microblogging and social networking sites, and which added value they bring to LLP projects. The session also explained how different social media channels and networks can be integrated in a web strategy.

Session 3: Managing and measuring your social media presence - Wed 18 September 2013

24 participants from 11 different countries took part in this session which focused on managing your social media presence and analysing the social media impact of your project. Domain expert Nicholas Standage (P.A.U. Education, Spain) introduced online management tools that can help you manage and monitor the online presence of your project, and invited speaker Katerina Zourou (Web2Learn, Greece) explained the different analytical tools that can be used for both predicting and measuring your social media presence. 

Session 4: Sharing online content
Wed 25 September 2013, 15.00 CET

This session in which 25 participants from 15 different countries took part, was all about managing and sharing content in a social media context. Domain expert Alberto Nantiat (ENZO B, Belgium) and invited speaker Shona Whyte (University of Nice, France) spoke about curation, highlighting tools such as Scoop.it, Diigo and paper.li, and giving practical guidelines. 

Session 5: Round-table with experienced managers and trouble-shooting - Wed 2 October 2013

Sustainability, cross-border collaboration, limited resources, multiple management responsibilities – these are all topics that LLP project managers face and they are all aspects that can have an impact on the way in which an LLP project takes up and uses social media. During this final session, the focus will be on answering your questions and responding to your specific experiences in using social media. The session will include the input of several experienced project managers who will provide their input as to how you can best integrate social media in your project while taking into account the normal challenges faced in LLP projects.

Practical details

  • Participation in this online course is free, but please note that the target audience is managers of projects funded under the Lifelong Learning Programme of the European Commission.
  • This course is made up of standalone modules, so participants can choose their modules according to their own wishes.
  • Spreed will serve as the video conference training platform: it is one of the most robust videoconferencing systems and it gives to multiple users to connect real time with audio, video, text, and tools such as a shared whiteboard.